SPG is currently running a 20% off promotion on purchased SPG points, bringing the cost down to $28 per 1k points. SPG limits accounts to purchasing 20k points per year. The promotion ends November 30th, 2012.
If tied to particular redemption plans, buying points can capture value.
- My night at the Sheraton London Heathrow was a Cat 2 weekend redemption for 3k points, saving $100 (3.3cpp).
- My stay at the Sheraton Brussels Airport was a Cat 4 cash and points redemption for 4k points and $60, saving $180 net–from a normal $240 nightly room rate (4.5cpp).
- Loyalty Traveler demonstrates value in purchasing points to stay at the Westin Resort and Spa, Ka’anapali. Similarly, there is value for the other Starwood properties (4.83cpp as an outright award for the Sheraton and 2.99cpp for cash and points at the Westin Resort Villas):
Even in “low-value” territory close to the 2.8cpp price, award bookings can offer flexibility that the lowest rates don’t carry.